188 BET – Acquisition Campaigns

188BET approached us with an ambition to acquire new users through a nursery free-to-play game. The main focus was the Brazilian market, and we delivered a Predictor format that challenged players knowledge across south American football.

Over the course of three years, player numbers increased dramatically, the product was broadcast integrated and the migration to mobile usage exceptional. From an initial base of 3,000 users, the product delivered an engaged audience of 115,000 unique players in its 2017/18 run.