Premier League Stars Launch Digital Collectables With Sportemon Go

The collaboration was made possible by the global marketplace for sports and entertainment talent, Pickstar.

New Deal Inked

Manchester United’s Luke Shaw and Liverpool F.C.’s Andy Robertson have launched their own Non-Fungible Tokens (NFTs) in partnership with Sportemon Go. The partnership was announced on October 7th. Fans can now register to win one of Luke Shaw’s First Edition NFTs, valued at over £700 on Sportemon Go, with Andy Robertson’s NFTs available later this month. Shaw and Robertson have signed exclusively to Sportemon Go for all future NFT releases and join over 25 other athletes in doing so.

The collaboration was made possible by the Premier League stars being available on Pickstar, the global marketplace for sports and entertainment talent. Pickstar allows brands and businesses to search and select stars with ease, for anything from event/motivational speakers for events such as International Women’s Day, to opportunities in helping companies hire a football legend for one-off or multi-year brand partnerships.

How the NFTs Will Be Featured

The players will feature in a range of digital formats allowing fans to purchase one-of-a-kind collectables, from “Marvel-like” superhero virtual trading cards to augmented reality style collections. Recently named as one of the world’s biggest sports NFT players by coinchapter.com, Sportemon Go will create and issue a number of unique NFT editions and releases featuring the Premier League stars.

“We’re over the moon to be partnering with some of the best talent in the Premier League for a series of NFTs that commemorates their playing career, special memories, moments and memorabilia in an authentic digital format,” Sportemon Go’s CEO, Ricky Jackson, said.  Together we will be creating some of the most exciting and dynamic digital collectables for football fans to enjoy for generations to come. Pickstar has been instrumental in helping us in both the search and selection of these two incredible stars and we’re thrilled to be offering these Heroes NFTs for sale starting today with Luke Shaw.”

The Pickstar team was also excited to connect with Sportemon Go to create these NFTs.

“Pickstar has played a central role in connecting brands and business to talent and it’s great to see our global expansion now resulting in incredible partnerships like this,” said Loren Renton, Pickstar’s Chief Growth Officer. “Bringing some of the Premier League’s most revered talent to the world of NFTs is an exciting proposition, and one we will be looking to replicate more so here in the U.K., and beyond,”

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About Pickstar Group and VLAST

Pickstar Group offers a simple, online Marketplace that helps people to connect with sports stars, celebrities and personalities. It’s built as an end-to-end digital platform that enables the fast and effective bookings of talent for any type of commercial arrangement.

Founded in 2017 by two former AFL athletes, James Begley and Matthew Pavlich, Pickstar Group has become the most trusted platform for facilitating paid talent engagements, large and small.

In addition to Pickstar’s Marketplace, Pickstar Group offers VLAST, a tool created by players, for players. The tool offers talent and sporting bodies an easy and efficient way to manage all aspects of valuable talent appearances and activities. It improves the talent experience, reduces administrative costs, and removes human error - empowers talent, agencies, brands, and rights owners to maintain and develop more meaningful relationships and appearances.

VLAST caters to the needs of the sponsorship, activation, and endorsement ecosystem. It offers a centralized dashboard providing automatic scheduling, messaging, and holistic overviews of the most important elements of activation.

With offices in Adelaide, New York and London, Pickstar Group’s reach is truly global and with expansion into new star categories including chefs, media and wellness influencers, Pickstar can find a meaningful connection for any business and any opportunity.