Unibet – Engagement Campaigns

Unibet is part of the Kindred Group, one of the largest online gambling companies in the world. Our programme of activity focused on European football, across 11 of their European markets and inn 10 different languages.

Integrations with the Unibet wallet made the user experience relevant and contextual and collaboration with the Unibet Design team ensured the games, which were available on website, tablet and via native apps, adhered to all brand guidelines.

‘Predict6’ was deployed through the group stages of the Champions League, with participation numbers increasing round by round. ‘U-Goal’, a format targeted at Individual matches, was used for key knockout fixtures and peaked with a 130% of target audience participating for the Final.